About Us

 Appletree Boutique is an independent womenswear boutique based in the heart of the iconic Portobello Road.

An exciting addition to the Notting Hill area, selling a colourfully curated mix of clothing and lifestyle products.

Located in the heart of the iconic Portobello Road it offers an alternative to chain store shopping.

Appletree was created in the early 90's by Darius Mafi, first emerging as a fashion boutique which has now naturally evolved into a Fashion and Lifestyle Boutique.
This quirky, vibrant and laid back store sells an eclectic mix of exciting pieces with a focus on prints and colour.

Drop in anytime-we'd love to meet you!